A cowboy demonstrates his roping skills on the Day of the Cowboy in Ajijic, Jalisco, Mexico.
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In Mexico, to be a charro is more than being able to ride a horse or put on the right clothes. It’s about maintaining a connection to the country’s storied past through the hundreds-year-old sports-art of charrería.See Collection
Dane Strom worked for seven years as a newsroom editorial assistant at The Denver Post in Colorado before he left the United States and moved to Central Mexico in 2010.
Since then, he’s been photographing the traditions, holidays and people of his adopted town, commited to spreading the beauty and rich culture of Mexico around the world.
His work, which has appeared in galleries and museums in many countries, has also won awards in contests judged by photographers and curators such as Steve McCurry, Peter Turnley, and Susan Spiritus.